SEO & Marketing
The goal of SEO is to make it easier for search engines to find, understand and index your website so that it can appear in the top positions of relevant search queries.
- SEO Trends
- SEO Checklist
- See our SEO packages
SEO & Marketing
SEO and Marketing complement each other
For a successful digital presence, it’s essential to integrate both SEO and marketing strategies into a cohesive digital marketing plan that aligns with the goals and target audience of a business or website.
A well-optimised website can improve marketing efforts, and effective marketing strategies can drive traffic and potential customers to a website, contributing to better search engine rankings.
Key aspects of SEO & Marketing:
On-Page – Optimising elements on the website, such as meta tags, headings, content, and URL structures, to improve search engine rankings.
Off-Page – Building backlinks and online reputation through link building, social media promotion, and other external factors that impact a website’s authority.
Technical SEO – Ensuring the website’s technical aspects, such as site speed, mobile-friendliness and crawlability, are optimised.
User Experience – Creating a positive user experience on the website to increase engagement and time spent on the site.
Here are some ways in which SEO and marketing work hand in hand
A well-executed SEO strategy helps a website rank higher in search engine results, leading to increased organic traffic.
Keyword Alignment – SEO requires extensive keyword research to identify relevant search terms.
Content Marketing – High-quality, SEO-optimised content not only helps with search engine rankings but also provides valuable material to be shared and promoted through marketing channels.
User Engagement – A user-friendly website and engaging content are critical for SEO success.
Data Insights – Data can be used to refine the SEO strategy, targeting specific keywords and topics that align with the audience’s interests.
By leveraging the strengths of both disciplines and integrating them into a cohesive marketing plan, businesses can enhance their online presence, attract a broader audience, and achieve their digital marketing goals more effectively.
SEO Trends
Google is constantly searching for new ways to improve their search results. This means that as Google’s algorithm continues to change, it becomes a challenging task for SEO professionals to adapt their strategies accordingly. Here are a few SEO trends that you should keep your eye on in the new year.
- Keyword research is still important
- Using semantically related keywords
- More emphasis placed on local searches
- The rise of voice searches
- Optimising images for SEO
- Video marketing is here to stay
- Optimising for Online Shopping
- Featured snippets are everywhere
- Optimising for mobile-friendly websites
- Tracking your EAT (expertise, authoritativeness, and trustworthiness) signals
SEO Checklist
An SEO checklist can help you to ensure that your website is optimised for both search engines and users, which can lead to increased traffic, improved search engine rankings, and better overall performance.
The specific items on an SEO checklist can vary depending on the website and industry, but some common items include:
- Keyword research and selection
- On-page optimisation, including title tags, meta descriptions, header tags and content optimisation
- Mobile optimisation
- Page speed optimisation
- Internal linking structure
- User experience (UX) and user interface (UI) design
- Schema markup and rich snippets
- Backlink profile analysis and link building strategies
- Local SEO optimisation
SEO Packages
SEO Technical Audit
This involves assessing the technical aspects of the website, such as its code structure, server configuration, and page loading speed. It may involve checking for broken links, analysing the site’s architecture, and ensuring proper indexing and accessibility.
SEO Technical Optimisation
This aspect focuses on evaluating the website’s search engine optimisation (SEO) factors. It includes examining the website’s keyword usage, meta tags, headings, content quality, and internal linking structure.
SEO Content
The audit examines the website’s content quality, relevance, and engagement. It may involve reviewing the accuracy and freshness of the content, analysing the use of multimedia elements, and assessing the overall content strategy. The goal is to ensure the content aligns with the target audience’s needs and provides value.
