IMS – Mortgage Broker

IMS UK provides financial advice for mortgages and protection products, and were frustrated with their existing website as it looked outdated and wasn’t generating the desired customer engagement.

What we did…

Understanding what the business owner wanted to achieve was the starting point, and initial planning helped formalise a clear remit that included a website that:

The team at Giraffe took onboard the clients input and the end result is a easy-to-use site, that is contemporary but also looks professional with good use of stock photography and well written content that is informative.

All of the website content was re-written to make the information have the right impact but also have a good searchability ranking, as the business is competing in a saturated marpletplace.

The website went live in September 2024