Creating a positive User Experience is essential for meeting your business challenges

Over the last 12 months the team at Giraffe have worked on several web projects where the business in question was relying on a website that did not engage well with users and was almost detrimental to the business.

Some key principles that Giraffe follows to help our customers meet their business challenges includes:

Each project brings its own challenges however understanding key objectives, repositioning the brand and creating a far more effective online shop has helped transform several of our clients businesses.

One of the first steps when Giraffe starts a web project is to sit down with the business and immerse ourselves into what they do, quite often the owners / managers are looking at the problem from wrong perspective.

So we ask lots of questions and look at the task in hand as if we are the customer, and this process helps gather all the necessary information that forms the basis of the task.

A good example of this is Motorhome Heroes

The first phase of the project was to design a new brand identity, during initial meetings it was clear the venture required a new identity and the name “Motorhome Heroes” was created, to be the nationwide platform to promote the motorhome windscreen services.

The second phase was the website design and we immersed ourselves into all aspects of the business to fully understand how somebody goes about looking for these specialist services, and how the team at “Motorhome Heroes” takes care of everything from insurance claims to direct enquiries.

The initial planning included Giraffe and the senior management where ideas were sketched out that enabled the business to see what the pages would look like. This then developed into the design stage, where further client feedback was gathered and finally the new website was launched after the development stage.

Consistent branding and design are essential for building a strong and enduring online presence, they contribute to brand recognition, trust, and loyalty while enhancing the user experience.

A good example of this is eBike Motor Centre

The eBike Motor Centre illustrates how a poorly performing and unengaging website can be transformed into a professional looking website that is generating increased sales and has significantly raised the company profile.

The first phase was the creation of a new company identity that positioned the business within the industry more effectively. The eBike sector is growing at a fast rate and the new branding aligns far better within the sector and also created stronger recognition and loyalty.

Since the new company branding was launched back in November 2022 the business has grown from a “garden shed” type operation to once that now encompasses new partnerships with leading bike manufacturers, to the point where the business is the sole UK service partner which is moving the business on leaps and bounds.

A good example of this is eBike Motor Centre

The eBike Motor Centre illustrates how a poorly performing and unengaging website can be transformed into a professional looking website that is generating increased sales and has significantly raised the company profile.

Prior to the team at Giraffe coming onboard and developing a new web presence for the ebike Motor Company, the business had relied on a self-built site that although gave a online presence was slow and somewhat confusing for users.

Once the new brand identity was designed we were then able to concentrate on the eCommerce part to provide an engaging and easy-to-use experience for customers.

Our bespoke design met the business objectives which included: