Providing a better and faster user experience
With more people using smartphones and tablets, it is estimated that by the end of 2014 mobile and tablet usage in the UK could surpass 50% of all users.
Websites that provide a better and faster user experience across multiple devices have several benefits including scoring higher in Google rankings, increasing conversation rates and ultimately staying ahead of the competition.
While site content is king, it is the user experience that Giraffe Design strives to understand, and by providing an optimal web experience for our clients, is the end result we work towards.
The advantages of having a single site that works across multiple devices are significant, compared to “out of date” web practice of having two separate websites and having multiple websites can result in Google penalizing these.
Google and other search engines have made it cleat that they prefer responsive web design, and this results in improved SEO and search engine visibility.